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The Prime Minister has been in The West today to launch a new enterprise zone in Bristol.
It's hoped the derelict area by Temple Meads train station, known as the Temple Quarter Zone, could see nearly 4 thousand new jobs by 2015. The government say planning rules will be simplified in the zone, and getting creative industries and technology companies there will be a key target.
Heart's Duncan Cook has been speaking to Mr Cameron about the enterprise zone.