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Families, event goers and dog owners are the target of three new marketing campaigns being rolled out by Visit Cornwall, the official tourist board, in a bid to attract new visitors and raise the profile of Cornwall as a holiday destination.
The campaigns are part of a three-year investment project called - Growing Tourism Locally - which has been funded by £400,000 from the Government's Regional Growth Fund (RGF) and is led by the national tourist board, VisitEngland.
Contributions to the campaign have also been made by the private sector.
Capitalising on Cornwall's strengths, the thematic campaigns aim to appeal to visitor groups with an existing affinity with Cornwall yet have the potential to grow, and have been devised to encourage year-round visits and boost short breaks.
Launching this week, Kids Love Cornwall is the first of the three new campaigns and sets out to promote visits during school term times by targeting families with pre-school aged children.
As well as its own website, www.kidslovecornwall.com, the campaign will be supported by a printed guide which will be available later in the Summer and using the emotive strap-line 'Memories are made in Cornwall', they cover everything from the best family friendly accommodation to the top ways to entertain children.
Under the banner of 'Cornwall Celebrates' the second campaign will support three events taking place in 2013 which have been recognised as having the power to attract new visitors into Cornwall.
Activity will commence in May with the Fowey Festival of Words and Music, and will continue throughout the year by supporting the Newlyn Fish Festival and Padstow Christmas Festival.
Autumn sees the launch of the third campaign, Dogs Love Cornwall, which aims to raise awareness of the wide range of experiences available in Cornwall for visitors with four-legged members of the family in tow.
Join Visit Cornwall on Facebook www.facebook.com/ilovecornwall
Follow Visit Cornwall on Twitter www.twitter.com/ilovecornwalluk #kidslovecornwall
Watch Visit Cornwall on Youtube www.youtube.com/cornwalltouristboard