Poldark Tourism Boost
9 March 2015, 15:05
A Cornish Tourism website say they've already seen a boost in visitors after the first episode of Poldark
Tourism website StayInCornwall have seen a boost in web traffic after families across the country settled down to watch the start of the new series of Poldark.
It's being dubbed "The Poldark Effect", with shots of Cornwall's sweeping countryside and rugged coastline captured throughout the hour long episodes, tourism businesses are hoping to see an influx in visitors.
It's a remake of the 1970's hit TV show, which has been shot in various locations across Cornwall, such as Charlestown, Bodmin Moor and Land's End, to name just a few.
The first episode aired on Sunday 8th March, and during the hour long episode, StayInCornwall say visitors to their website went up by 33% on the same time the previous week.
It shows how television programmes can boost tourism, and businesses across the Duchy say that Poldark will help inspire people to visit Cornwall.
Matt Fletcher, Senior Marketing Executive at StayInCornwall says "The impact of television on tourism is huge and there is evidence from other popular shows such as Broadchurch, Game of Thrones, and our very own Doc Martin, that suggests that audiences can be persuaded to visit the places that they see on screen.
"Due to the anticipation and the stunning camera work, we have already seen Poldark influence audiences and believe that it will encourage more visitors to the county in 2015."
The series continues for the next seven weeks.