That Don't Impress Me Much Shania Twain
Bournemouth Borough Council is spending around £3000 to give the town its own localised weather forecast.
They say its to put an end to 'unpredictable and confusing' forecasts, which last year cost the local tourist industry more than £1million in lost revenue over the Whitsun Bank Holiday.
An incorrect weather report for that weekend is thought to have prompted around 25,000 potential visitors to stay at home.
Mark Smith, Head of Bournemouth Tourism said:
"We decided enough is enough. Tourism is too important to Bournemouth to have it damaged by poor forecasts.
"To get the quality and accuracy we need, we have been working with a local weather company 'Weathernet' who have many years of experience in producing accurate localised weather forecasts.
"The weather can have a big influence on where tourists go for last-minute get-aways in the UK and with the ongoing threat of volcanic ash disrupting flights abroad and uncertainty around BA strikes, even more people will be staying in the UK. Accurate weather information increases business and this new forecast will be worth more than £2million per year in extra trade for Bournemouth through increasing visitors."
Stephen Roberts, MD of Weathernet said:
""We are delighted to be part of this initiative, and our unique experience and knowledge of local weather should help to ensure accurate and reliable forecasts for residents and visitors alike.
"Bournemouth is blessed with a wonderfully mild and temperate climate - and whilst we cannot always guarantee sunshine, our free service is designed to keep users well informed and safe - and make the most of their leisure - whatever the weather!"
The Council has told HEART: "The new on-line service will offer straight-forward three-day forecasts, allowing visitors to plan their itineraries and wardrobes with confidence."