Material Girl Madonna
The mum of a man murdered two years ago is launching a new anti-knife crime charity here.
Jane Ormerod's son Nicholas was stabbed to death in Boscombe in Bournemouth.
She has now founded 'Turn Your back UK' to help raise awareness of the dangers of knife crime.
The charity aims to work with young people through sport and education.
Jane told Heart: "Nicholas is the first thing I think about and the last thing I think about every day but I have to try and turn something around from this. So the charity is a positive thing for us; a way I can help the youth of today make better choices.
"I want them to think twice about what they do."
Turn Your Back is launched at half time during AFC Bournemouth's match with Notts County on Saturday 6 April.
For more information about the charity click here.