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Dorset's new Police and Crime Commissioner has backed Government plans for alcohol pricing.
The cost could rise to try to beat binge drinking.
The Government's announced plans to set a minimum price of 45 pence per unit and force supermarkets to end 'two-for-one' type offers.
It's hoped the move will cut crime and prevent alcohol-related deaths.
Martyn Underhill, the newly-elected police and crime commissioner for Dorset, backed the Government's initiative.
He said: ''One of the biggest drivers behind binge-drinking in our county is the 'pre-loading' by young people before they even reach the town centre pubs and clubs.
''The Government measures will make cheap alcohol consumption more difficult.
''Reducing pre-loading will reduce alcohol-related incidents further down the chain and can only be encouraged.''
Mr Underhill was previously a senior officer with Sussex Police and stood as an independent candidate in this month's election.