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Three Towns Travel has been launched at Bournemouth's BIC with 120 representatives from business and community groups attending.
Born from the government's recently awarded local sustainable transport fund Three Towns Travel is a major programme being implemented across Bournemouth, Poole and Christchurch.
Based on a variety of schemes, Three Towns Travel will see improvements to a range of travel options.
From on the ground enhancements to bus, cycle and walking facilities on key commuter routes, to infrastructure developments at travel interchanges. Three Towns Travel will make travelling between Bournemouth, Poole and Christchurch easier, safer and more attractive.
Councillor Michael Filer, Bournemouth's Cabinet Member for Transportation, said: "I am delighted to have launched Three Towns Travel.
"As the population grows, there will be more people, more jobs and more commuters on the road network. Three Towns Travel is about preparing for the future by providing people with easier, safer and more attractive travel options whilst reducing congestion on our road network.
"The partnership working between the three authorities has been instrumental in making Three Towns Travel happen."
Councillor Xena Dion, Borough of Poole's Cabinet Member for Transportation, said: "If we are serious about keeping our area an attractive place to live, work and play then getting from A to B with minimal delay is imperative. By making improvements now, in the long-term we will have a good infrastructure in place that will enable people to travel more easily without the need for cars, which means less congestion, better air quality and less carbon emissions impacting on our environment."
Councillor Peter Finney, Dorset County Council's portfolio holder for transport said: "Three Towns Travel is about improving people's journeys in the future. Residents, visitors and commuters will see an improved bus service, additional cycle facilities, as well as improved pedestrian areas. Through this major investment programme we are helping to protect the future of our local environment, and helping to improve our local air quality."
Gordon Page, Chair of the Dorset Local Enterprise Partnership, said: "Three Towns Travel is fantastic news as it means a significant investment in our transport infrastructure. Improving Dorset's electronic and physical connectivity is a key priority for the Dorset LEP and we fully support initiatives such as the Three Towns Travel which will enhance Dorset as a place to do business."
Three Towns Travel will pick up pace throughout 2013. Click here for more information.