Basildon Advert Hits The Big Screen

10 January 2011, 14:25

A short film made by Basildon District Council to get more people to recycle their food waste is going to be shown as an advert in an Essex cinema.

The original five minute video, which has had a 1,000 hits on YouTube since September, has been shrunk down to 30 second advert.

It's filmed in the style of a spoof 1970s educational video and explains what can be put into your food waste caddy.

Councillor Malcolm Buckley, cabinet member for the Environment, said:"While the short film is fairly light-hearted, our commitment to meeting recycling targets is serious.

"We hope that by spreading the Food Waste message through thousands of local cinema goers, we’ll be able to boost recycling figures to meet our 2012 target of 50%."

The ad will be on before every film showing at the Empire cinema in Festival Leisure Park for five weeks from 10 January.

The full film can be seen at www.basildon.gov.uk/recycling.

Piers Morgan gives bad relationship advice

Susanna Reid Slams Piers Mogan's Wacky Relationship Advice On GMB

Liz Dawn Coronation Street Actress

Coronation Street Legend Liz Dawn Has Passed Away

Emma Barton - Emmerdale fire

At Least One 'Emmerdale' Character Dies Next Week!

Corrie Steve McDonald's Embarrassing Blunder

Corrie Fans Left Scratching Their Heads At Steve McDonald's Embarrassing Blunder