Basildon Advert Hits The Big Screen
10 January 2011, 14:25
A short film made by Basildon District Council to get more people to recycle their food waste is going to be shown as an advert in an Essex cinema.
The original five minute video, which has had a 1,000 hits on YouTube since September, has been shrunk down to 30 second advert.
It's filmed in the style of a spoof 1970s educational video and explains what can be put into your food waste caddy.
Councillor Malcolm Buckley, cabinet member for the Environment, said:"While the short film is fairly light-hearted, our commitment to meeting recycling targets is serious.
"We hope that by spreading the Food Waste message through thousands of local cinema goers, we’ll be able to boost recycling figures to meet our 2012 target of 50%."
The ad will be on before every film showing at the Empire cinema in Festival Leisure Park for five weeks from 10 January.
The full film can be seen at www.basildon.gov.uk/recycling.