Two Can Play That Game Bobby Brown
Ukip made significant gains as the Conservatives held their ground during the European elections in the Eastern region.
Ukip polled 542,812.
That's up from 313,921 at the previous election, and gained a seat at the expense of the Liberal Democrats.
However the three Tory MEPs in the region held their seats while Labour increased its share of the vote, meaning that MEP Richard Howitt kept his seat.
Patrick O'Flynn, Ukip's new MEP, said: "Voters in the east, as in the rest of the UK, are concerned about open door migration, about pressure on green field land and about living standards.
But they also wanted to give the other parties a bloody nose and we have to recognise Ukip was a convenient vehicle for that.
We now need to convince people to stick with us.
We need to build on our strategy, work on our vision and broaden our agenda.
If we do that we can be confident of winning seats in parliament.''
Mr Howitt added: "Labour has seen a big increase in its vote in this region but we must acknowledge the concerns that Ukip has tapped into.
We do not reject those concerns but we do reject the prescription offered by Ukip, we say that Farage is a mirage.''
Rochford District Council: UKIP 10,324, Conservative 702, Labour 2514, Green 1575, Liberal Democrat 811
Harlow Borough Council: UKIP 8101, Labour 5386, Conservative 4319, Green 1001, Liberal Democrat 572
East region counts
(Bedford; Cambridgeshire; Central Bedfordshire; Essex; Hertfordshire; Luton; Norfolk; Peterborough; Southend-on-Sea; Suffolk; Thurrock)
Elected: Vicky Ford (C), Geoffrey Van Orden (C), David Campbell Bannerman (C), Richard Howitt (Lab), Patrick O'Flynn (UKIP), Stuart Agnew (UKIP), Tim Aker (UKIP)
UKIP 542,812 (34.48%, +14.90%)
Conservative 446,569 (28.37%, -2.84%)
Labour 271,601 (17.25%, +6.78%)
Green 133,331 (8.47%, -0.33%)
Liberal Democrat 108,010 (6.86%, -6.94%)
Independence 26,564 (1.69%)
EDP 16,497 (1.05%, -0.96%)
BNP 12,465 (0.79%, -5.26%)
CPA 11,627 (0.74%)
NO2EU 4,870 (0.31%, -0.56%)
UKIP maj 96,243 (6.11%)
8.87% swing Conservative to UKIP
The turnout across the East was 35.60%.