On Air Now
Early Breakfast with Jenni Falconer 4am - 6am
Latest figures show more than 200 people have died from skin cancer in the South West.
Rates have more than doubled here between 1985 and 2006.
Lorraine Wilkinson from the NHS says you should apply sun cream at least every two to three hours and always after swimming: "for your children you should be using sun factor thirty really, I know a lot of parents buy 50 but there's really not a lot of difference between the two about the sunscreen involvement"
She continued by saying that young skin can be easily damaged: "babies nought to six months should never really be in direct sunlight because they can't control their body temperature. So a newborn baby should be in a pram with a parasole or canopy, nice light loose fitting clothing"
You can find out more about skin cancer here.