People in Gloucestershire are being urged to reduce their water consumption and help the county avoid the worst drought since 1976.
Under its Care for Coln river protection campaign, Thames Water and the Angling Trust are urging people in and around Bibury, Gloucestershire, to order free water-saving gadgets including shower heads, tap aerators and shower timers from their WEBSITE.
A drought-combating van sporting a 10ft-high, 20ft-wide picture of a person using a Thames Water showerhead, sets off from Bibury today on a week-long our of the local area, more than 20 nearby villages including Fossebridge, Chedworth, Barnsley, Northleach, Quenington, Coln St Aldwyns and Yanworth - which are supplied by water from a bore hole that taps into the aquifer under the river at Bibury.
The call to action comes after an exceptionally dry two years in London and the Thames Valley. Since records began in 1884, only 1892-3 and 1920-1 have seen less rainfall.
Richard Aylard, sustainability director for Thames Water, said: "We all need to recognise that the water coming out of our taps comes from our local river or from the aquifer that feeds that river - and the less water we all use the less we need to take from the river.
Our region, covering the Thames Valley and London, has received below-average rainfall for 18 of the past 23 months, with 2010/11 the third driest two-year period since records began 128 years ago, and many of our rivers and groundwater sources are running low as a result.
It is no longer a case of if we have a drought this year but rather when,and how bad. This is not just our problem, its everyone's problem and wecan all do our bit to help - for example, turning off taps while we brush our teeth can save six litres of water a minute."
Have your say on new waste plant
Consultation launched into plans for waste site next to the M5
Drugs gang jailed
Three Gloucester men jailed for their part in heroin ring
Cheltenham memories of the Jubilee
Communities asked to be part of new project
Keeping children safe from domestic abuse
Don't stay silent if you suspect a child is at risk
Weather
Find out more about today's weather in your area plus the five day forecast.
Traffic and Travel
Want to avoid queues? Use our links to make your journey as smooth as possible.
As Advertised
Here's your chance to find out more about some of the companies currently advertising on Heart 102.4
The singing fishmonger
A fish vendor in east London who sings to reel in the customers has become a YouTube sensation.
Watch the cat that loves to be hoovered!
Is this the world's cleanest cat?
Selma & Kenny Wedding Toast
With 72 years of marriage behind them, this couple could teach us all a thing or two about love....
Is this the world's coolest dad?
Watch this adorable video of a father who sings with his children every morning on the school run.
Top 10: Movie Soundtracks
We've picked ten of the best scores of all time, some of them will bring the tears back.
Top Ten: Best Dressed Men
Find out which male celebs have been voted best dressed men in a poll by Glamour magazine...
Top 10: Celebrity Bikini Bodies
We asked you whose celebrity body you'd like to have and flaunt on the beach and here are your answers....
Top 10 Love Songs
Find out what the top 10 romantic songs are as voted by you!
Comments