On Air Now
Early Breakfast with Jenni Falconer 4am - 6am
29 March 2010, 10:27
A campaign is underway in Kent to reduce the number of young people being killed or injured on the counties roads.
'Ghostlids' will use real life stories to tell 16-19 year olds the dangers of riding a moped or motorbike without wearing suitable clothing or a crash helmet.
Over the past five years 127 young people have been involved in serious crashes in Kent while riding mopeds or motorbikes up to 125cc.
Posters are going to be put at key crash sites in Kent and on the sides of buses.
They will feature a haunting white motorcycle helmet to represent the young lives that have been affected by crashes.
A website has also been set up to give tips on how to stay safe on the roads.
Tom Morton from Kent Highways Services' Motorcyclist Safety Officer said: "It's vital that young motorcyclists in Kent think about the simple steps they can take to help protect themselves. For instance, is more young people wore appropriate clothing, the impact of having a crash could be considerably reduced. Denim may protect you for up to 2 seconds before wearing through, whilst leather typically lasts for 7 seconds.
"This new campaign is all about showing to young motorcyclists the dramatic effect crashes have and how to help ensure they minimise the risk to themselves.
"After all, a crash will change a life forever - whether it's by learning from experience and changing your behaviour, or having to live with the consequences of a serious crash."
Anyone who has been affected by a crash in Kent is being encouraged to tell their story so they can educate other young motorcyclists.