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We uncover the tricks supermarkets use to make you think you're getting a great deal and be in-the-know about what times the supermarkets discount their food.
Bulk buying and ‘100% extra free’ deals may seem like the best way to get value from your shop – but they doesn’t always add up.
Now, Mathematician, Professor Bernhard von Stengel has exposed the ways in which supermarkets try and rip us off, with confusing multi-buys and ‘buy one get one free’ offers that cost us more in the long run.
Professor Bernhard von Stengel from the London School of Economics has revealed (what we’ve all been thinking) that deals aren't always as good as they make out – especially when you look at the mathematical detail.
He explained: “One important recommendation is to use basic arithmetic and benchmarks of unit costs to check whether bulk offers are really cheaper than smaller packs. That is often not the case.”
In language we can all understand, basically be aware of multi-buys and larger packs, always use the unit prices to calculate whether they actually are a better deal than smaller packs of the same products.
The cheekiest thing in the findings was a pack of tomatoes with a large British flag on the corner to highlight they were locally sourced, which is great, except the flag covered up the fact that you were actually getting one less tomato than you’d expect. Day light robbery!
Professor Bernhard von Stengel says: “The items at eye level are also the most profitable, not necessarily the best value, it’s a used tactic to have cheaper items further down on the lower shelves.
“Things get cheaper as the eye goes down, because you’re more likely to buy the first thing you see.”
Professor Bernhard von Stengel says: “Lowest price guarantee – that’s a sure fire sign it’s not going to be the absolute lowest price.
“They’re trying to stop you from looking around and comparing prices. Very few people would go away, check the price elsewhere and then bring something back because they have found it cheaper somewhere else.”
Source: Moneysavingexpert.com/ The Great 'Supermarket staff, tell us your reduction policies' Hunt