Aldi Are Giving Primark A Run For Their Money In The Pool Inflatables Game!

Primark sent Instagram crazy with their range of inflatables! And now Aldi wants some of the action.

Famingo Inflatables

This season – and in fact ever since Taylor Swift posted a photo of herself floating across a calm pool in an inflatable swan – retailers have picked up on just how utterly Instagrammable inflatables are. 

Taylor Swift Swan Goals

From unicorns to watermelons, there's no doubt that inflatables are the ultimate accessory this season. Here's the snag: until now we've been being charged a small fortune, as shops cash in on just how much they can add to your Instagram popularity. Yet Primark has stepped in to get us some inflatables for a much more affordable price.

Read More: The summer trend that has ALMOST already sold out  

Included in Primark's collection are a unicorn, doughnut, swan and flamingo which was liked on Instagram more than 63,000 times.

The budget brand has brought out its own cheap versions for... wait for it... only a tenner! This has undercut most other sellers in the market and caused a total furore in the process.

This ultra-affordable collection has proved so popular on Instagram that Aldi has stepped into try and steal Primark's inflatable crown. 

Aldi Flamingo £6.99

For only £6.99, you can buy this pretty pink flamingo pool float which is a far stretch cheaper than any of their rivals, so it will make you feel better if the kids accidentally burst burst it by the hotel pool!

We'll take four!