Which Brand Has Been Crowned This Year's Best UK Supermarket 2015?
The results are in, but which high street food chain has come out tops in this year's poll and who has been relegated to the bottom of the pile?
There's only a hair's breadth in it, but last year's outright winner Aldi has been knocked off it's post!
Fancy food shop Waitrose pipped the family favourite to the post by just 1%! Waitrose scored highest with a fantastic customer rating of 73%, followed closely by Aldi, Iceland and Lidl, who are all chasing the shop's tail!
The shopper's poll rates ten of the top high street brands on customer service, pricing, quality of own-label products, store environment, and filling your trolley.
Silver medal winner Aldi amazingly rivals it's more established neighbour Waitrose in most of the categories, despite the fact that the it has been around for a lot less time.
Waitrose may have championed this year due to the brand's emphasis on their good quality, but affordable own range!