Cheryl Cole Hair Ad Cleared

An ad campaign for L'Oreal shampoo - where Cheryl Cole claims her hair feels stronger and full of life - has been cleared by the advertising watchdog.



They'd been complaints because she was wearing extensions.

Cole's hair was styled by her personal hairdresser for the campaign, as was her usual practice.

The Advertising watchdog noted that the consumer testing appeared to demonstrate that the results were achievable by consumers who did not wear hair extensions.

Recently Played Tracks

On Radio: JK and Lucy

4pm - 7pm

Email the show

JK and Lucy

On TV: Merry Quiz-mas!

5pm - 6pm

Watch heart TV

More On Heart