Santander Announced As New Sponser Of London's 'Boris Bikes'
27 February 2015, 12:07
It's been announced this morning Santander will become the new sponsers of London's 'Boris Bikes'.
The City's mayor Boris Johnson has announced a seven-year partnership which will see he says will see the scheme transformed with new services including a world-first Santander Cycles App and more bikes and docking stations.
From April they will be called 'Santander Cycles' as part of the deal which is thought to be worth £7,000,000 a year.
Boris Johnson, said "As everyone knows, London buses, phone kiosks and post boxes are red. In Santander Cycles, we have a new red icon symbolising the Capital to Londoners, and the world. Santander's marketing expertise will help us take the Cycle Hire scheme to a new level, and I am thrilled to welcome them.
"With my Cycling Vision about to bear fruit in new Superhighways, Quietway cycle routes and better junctions, there will be more opportunities than ever for Santander Cycles. It couldn't be a better time to get involved in cycling."