I Want It That Way Backstreet Boys
Where Everything's Done Proper: Brownlee Brothers
WATCH Olympic stars Alistair and Jonny Brownlee, Sir Michael Parkinson and the Kaiser Chiefs in these brilliantly tongue-in-cheek adverts for Yorkshire Tea...
Now that's how you advertise a good old fashioned rosy lee!
Yorkshire Tea has created some fantastic new adverts starring famous Yorkshire celebrities, including Olympic superstars Alistair and Jonny Brownlee, chat show legend Sir Michael Parkinson and big band, Kaiser Chiefs.
The Harrogate-based tea company believes in doing things 'proper', which is one of the reasons why it has dedicated £7 million to marketing!
In one of the adverts, triathletes Alistair and Jonny are 'tea couriers' delivery an urgent package to the company's headquarters. First they swim, then they cycle and then they're told off for running through the factory... don't take our word for it, watch the video above!
The advert also takes the mickey out of the brothers' famous rivalry. When a lady hands Alistair a cup of tea she says 'oh, it's you who has Gold, isn't it?' referring to Yorkshire Tea Gold Blend, but ALSO Alistair's narrow win over his brother Jonny in Rio, who secured a silver medal.
Other famous Yorkshire faces who appear in the adverts are Sir Michael Parkinson and Ricky Wilson with his band, Kaiser Chiefs.
Parky is the ultimate job interviewer, surprising an unsuspecting Barnsley lad who's trying to get a 'tea buying' job! See Parky doing his thing here...
Then there's the Kaiser Chiefs, who are tasked with singing the 'on hold' music when the receptionist has to transfer callers... hilarious! Watch poor Ricky's face when he can't even sing the first line of 'I Predict A Riot' here...
It turns out that all of Yorkshire Tea's hard work is paying off. The company is growing year on year!