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Prince George is already becoming a style icon as punters rush out to the shops to steal his royal style.
He may only three-years-old but Prince George is already dominating in the style stakes as yet another outfit sold out in just an hour following his birthday last week.
To celebrate the tot's birthday, four adorable new photos of George playing happily in the garden of the royal family home, Amerhall Hall in Norfolk, were released by Kensington Palace.
While some fans cooed over how cute he looked others were rushing out to the shops in a bid to snap up the £9 Sunuva shirt he posed in.
The trendy tot could be seen smiling happily in a blue striped nautical-themed shirt featuring a contrasted blue pocket which was paired with a blue pair of tailored denim shorts.
The item's description on the website reads: "A classic blue and white stripe t-shirt with a bold blue stripe pocket. Lightweight and super-soft your boy will love this classic summer style. Perfect for nautical adventures across the Riviera."
A spokesperson for the Sunuva says they are working hard to replenish stock for customers who missed out and the shirt can be pre-ordered.
Despite the bad news, there is still some hope for fans keen to snap up George's style as the jumper and shorts by Pepa & Co - a brand Kate turns to time and time again - and his favourite Trotters shoes that he wears in the other snaps are still in stock.
Much like anything worn by his mother, the Duchess of Cambridge, George is also proving to have the Midas touch. Everything he wears turns into gold for fashion retailers who've found their items flying off the shelves.
In July last year, designer Rachel Riley saw her designs snapped up after Prince George wore a romper almost identical to the one Prince William wore to meet his newborn brother Harry more than thirty years ago.
Meanwhile, the three-year-old toddler is set to make Crocs cool again after a white pair he wore to the Festival of Polo in Gloucestershire sold out within hours.
The word is his runway!