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1 in 5 Brits will be buying them but 7 in 10 won't admit it to their friends.
Researchers found fear of embarrassment, it being seen as ‘tacky’ and a waste of money will mean thousands will keep quiet about what they buy to commemorate the Royal occasion.
A third said it would be out of character if they splashed out on lavish items, while one in ten said they don’t want people thinking they clutter up their houses.
It also emerged the nation will fork out more than £230 million on Royal collectibles, with mugs, tea-towels and plates the most popular items to be bought.
Antique expert Tom Keane give his thoughts below...