Video Targets Female Voters


Women For Independence

Scottish referendum campaign video from pro-yes group Women For Independence


A new video is aiming to persuade women to back Scottish independence.

The short animated film follows one voter as she travels around the central belt dreaming about ways to improve the country.

It's been published by the campaign group Women For Independence, as part of a final push in last week before Scots go to the polls.

Women who already plan to vote yes are being encouraged to share the video with friends and family so they can "take another woman with them" on September the 18th.

Kate Higgins from Women For Independence said: "Women have been telling us for the last two years that they don't feel that they've had a fair deal from Westminster.  We think they can have better with independence and we want to get that message across so more of them do choose to vote yes."

The 7-day campaign will focus on winning over undecided voters, but the group also hopes to convert some pro-UK supporters.

A poll carried out by Survation suggests women are more likely to back a No vote.

48.5% of female respondents said they would be voting for Scotland to stay in the UK, compared to 38.6% who are supporting independence.

Men who took part in the survey were more evenly split, with 46.4% backing independence and 46.8% favouring the union.

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