"Material Girl" launches at Macy's

Gossip Girl Taylor Momsen performed with her band, but Madonna and Lourdes were nowhere to be seen

Their fashion label, Material Girl, launched at Macy's in New York but the Ciccone ladies did not attend.

Taylor Momsen, Little J. in Gossip Girl, performed with her band The Pretty Reckless. The blond actress/singer was suitably dressed all in black in a cropped t-shirt, leather jacket, jeans, studded boots and round sunglasses. Momsen is the face of Material Girl and was seen being photographed for the campaign by Madonna recently.

Models, dressed in Madonna's iconic 80s outfit of chains, corset, ra-ra skirt, lace tights and ribbons, were handing out vouchers and cupcakes to the shoppers.

Teenage girls were queuing for hours to get in, but sales on the day were lower than expected.

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