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The owners rub it with a blanket so that the static charge causes its hair to stand on-end.
In the 80-second clip - which has been viewed over a million times - the owner of the hairy pooch can be seen rubbing the dog with a blanket.
The rigorous petting with the blanket, along with the dry air, has the effect of causing its white hair to stick out and make it look like it's been electrocuted.
As the static effect wears off, the dog even runs along the sofa to get a 'recharge' from the giggling owners.