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22 June 2015, 11:23
Almost one million North Easterners are ignoring Government health guidelines and drinking at levels which are putting them at greater risk of seven types of cancer.
Almost 2 in 5 of the region's adults, around 813,000 people , are regularly drinking more than the recommended daily limits.
These are 2-3 units for a woman, no more than a standard 175ml glass of wine, or 3-4 units for a man, which is a pint of strong lager.
Evidence shows that if you regularly drink above the guidelines the risk of developing cancer is higher than non-drinkers.
However, more than 9 in 10 people in the region who regularly drink above the recommended limits believe they are light or moderate drinkers.
This is according to research from Balance, the North East Alcohol Office.
They've launched a campaign to raise awareness of the link between alcohol and seven cancers including mouth, pharyngeal (upper throat), oesophageal (food pipe), laryngeal (voice box), bowel cancer, breast and liver.