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Drop litter in East Oxford and you could now have to pay an £80 on-the-spot fine.
The City Council have begun a campaign which will see Fixed Penalty Notices handed out to people dropping rubbish, including things like cigarette butts and chewing gum.
Cleaning staff are also being sent out to do early morning litter picks, empty bins and sweep around benches, bike racks and shop fronts in the Cowley Road area.
John Tanner, who's in charge of the Cleaner, Greener Oxford project has been telling Heart: "We don't want to fine people, we much prefer that people behave sensibly and don't litter of their own accord. But the fact is that if you want to send out a message strongly, you fine a few people and the message soon gets through."
The East Oxford campaign follows the introductions of litter fines in Oxford City Centre and Blackbird Leys.