Beer campaigners are trying to get more women in Oxfordshire supporting our local breweries, and drinking bitter.
The Oxford branch of the Campaign for Real Ale (CAMRA) want to break the drink's association with old men and beer bellies. An event took place in Oxford on Thursday 1 April 2010 where women could try real ale in special third-of-a-pint glasses.
Caroline Wingate from Oxford CAMRA has been telling Heart: "I think some women are put off because it has this sort of traditional masculine image with an old man and a beard, maybe a beer belly, drinking a pint glass. It can be a bit off-putting to some women."
She wants to revamp the image: "Presenting it in a different way, in a new light, with a new glass. Talking also about calorie content, because it's also associated with being heavy and fattening, but it's not the case at all."
The FemALE event took place at the Far From The Madding Crowd pub in Friars Entry, just off Magdalen Street (near the old Borders shop and the Magdalen Street Odeon cinema).