A beautiful lantern parade lead everyone to the big Christmas light switch on in Newmarket, followed by family festive fun at the Guineas Centre.
Festive fun begins in March with the town centre Christmas light switch on.
The Heart Angels spread Christmas cheer at the St Neots Christmas light switch on.
The Heart Angels were face painting and making Christmas creations with families at Waterside Garden Centre in Peterborough.
See all our pictures from the climax of Cambridge's Big Switch On, featuring Kev & Ros, Cheryl Baker and Santa!
The switch-on of Grand Arcade's Christmas lights was accompanied by glorious confetti, live music and an appearance by Cheryl Baker! Check out the pics.
Santa, the Cambridge Has Talent winners and Kev & Ros. See our pictures as The Grafton begins Cambridge's Big Switch On.
Did you see the Heart Angels at the launch of Huntingdon Garden & Leisure's Christmas Ice Rink? Take a look at the photos.
Santa, snow, fireworks and live music! See all our pictures from the big switch on in Peterborough city centre.
Heart presenter Jay Louise Knight hosted the Christmas light switch on at Queensgate Shopping centre to kick off the festive season.
See all our pictures from the Serpentine Green Christmas lights switch on, featuring a live performance by X Factor star Rylan Clark.
Huntingdon Garden and Leisure launched their Christmas Grotto and Santa was there with his Reindeer to spread the Christmas spirit.
Finalists were selected by a panel of judges for this year's Model Search during the Gala Fashion Show at The Grand Arcade.
A brilliant effort was made on costumes for Newmarket children's Halloween party for lots of spooky fun.
Lots of fun and a fantastic display for all the family at Exning fireworks display.
See all our pictures from a superb display at Peterborough Arena.
Send us your pictures of you Giving It Some Heart by making the Heart Hands yourself or with your friends and family.
The Heart Angels were at Serpentine Green creating a magical buzz for Peter Pan On Ice this Christmas at Peterborough Arena.
Find more events
- On Heart Anglesey & Gwynedd
- On Heart Bedford, Dunstable, Milton Keynes & Northamptonshire
- On Heart Thames Valley
- On Heart Bristol, Somerset & Bath
- On Heart Cambridge & Peterborough
- On Heart Cornwall
- On Heart Devon
- On Heart Dorset & South Coast
- On Heart Essex, Colchester & Harlow
- On Heart Gloucestershire
- On Heart Kent
- On Heart London
- On Heart Norfolk & Suffolk
- On Heart North West & North Wales
- On Heart Sussex & Crawley
- On Heart Watford & Hemel
- On Heart West Midlands
- On Heart Wiltshire