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25 October 2015, 12:53
New Romantic icons Duran Duran will receive the first ever MTV Video Visionary Award.
The trophy will be handed out at today's MTV Europe Music Awards (EMAs) which will see Taylor Swift, who has nine nominations, battle with Justin Bieber who has six.
The chart-topping 1980s band will be given the honour for their strong visual presence and for influencing a generation of musicians with some of the best pioneering music videos of all time.
Duran Duran, originally comprising Simon Le Bon, Nick Rhodes, John Taylor, Andy Taylor and Roger Taylor, said in a statement: ''It is no coincidence that our rise was paralleled by the growth and ultimate world domination of MTV. The birth of music videos as a way to simultaneously bring our music to a global audience revolutionised the business.
''We have worked with some of the most talented directors in the world - without whom we would not be honoured here today. We are really proud to be the recipients of this new award. Thank you, MTV.''
Bieber's performance tonight will be watched closely after he broke down in tears at the MTV Video Music Awards (VMAs) in August.
The Canadian pop star explained why he had been so overwhelmed on Jimmy Fallon's The Tonight Show, saying: ''I just wasn't expecting them to support me in the way they did. Last time I was at an awards show, I was booed.''
After confirming his appearance at the EMAs, Bieber said: ''I'm excited to share this performance and this new material with my fans around the world. The EMAs are always a blast. I'm glad to be back and it's going to be fun.''
The star is due to release his new album Purpose on November 13, the same date as One Direction's much-anticipated fifth studio album, Made In The AM.
One Direction - Niall Horan, Liam Payne, Harry Styles and Louis Tomlinson - are up for three prizes, for Best UK and Ireland Act, Best Pop and Biggest Fans.
The four-piece - who have announced their plans for a hiatus next year after their fifth album - will face Swift, Bieber, 5 Seconds Of Summer and Ariana Grande in the battle for the best pop act.
Ed Sheeran, who scooped two statuettes at the Brit Awards earlier this year, has been nominated in four categories including Best UK and Ireland Act, Best Male, Best Live Act and Best World Stage.
The singer will host the ceremony at the Mediolanum Forum in Milan, Italy, with model Ruby Rose.
Other British stars who are up for prizes include Ellie Goulding, James Bay, Mark Ronson and Jess Glynne.