SPFL Lands Record Sponsorship Deal

The Scottish Professional Football League has announced a record sponsorship deal with Ladbrokes after several years without a main backer.

The betting firm has signed a two-year contract from next season to sponsor all four divisions, with the top flight set to be called the Ladbrokes Premiership.

The SPFL described the deal as the "biggest ever of its kind in Scottish football''. The exact financial details have not been disclosed. Clydesdale Bank formerly sponsored the top division for #2million per year.

The league has been without a sponsor for the past two seasons as Clydesdale's extended deal ran out in the summer of 2013, when the SPL and SFL merged.

SPFL chief executive Neil Doncaster said: "We are absolutely thrilled to welcome Ladbrokes to the SPFL's growing family of key sponsors and partners and look forward to working with them from season 2015/16 at this truly exciting time for Scottish football.''

Recently Played Tracks

To listen live, choose your preferred location:

Go

On TV: 19 Sleeps Til Santa!

6pm - 7pm

Watch heart TV

  • Shakin' Stevens Merry Christmas Everyone

    18:14

    iTunes

  • Olly Murs YOU DON'T KNOW LOVE

    18:06

    iTunes

  • Sigala SWEET LOVIN'

    18:01

    iTunes

  • Sigma FIND ME FT. BIRDY

    17:54

Heart VIP

Local

Autumn Weather

Find your local four day weather report here.

Listening To Radio Win With Heart

Make Heart the soundtrack to your day and you could be a winner with great prizes up for grabs throughout the day.

Shopping Our Advertisers

Find out more about some of the companies advertising on Heart Scotland- East.

Follow Heart on Twitter