But who is he?
Adele breaks digital record in US
Rolling In The Deep has overtaken Lady Gaga's Poker Face to claim Top Selling Digital Song By Female Artist In US.
Adele has broken yet another record as the song clocked up sales of 6.68 million ahead of Gaga's 6.2 million for her 2008 single.
Rolling In The Deep, which was the first single off of Adele's smash hit sophomore record, 21, won an impressive three Grammy Awards at this year's ceremony.
The current record for most digital copies sold is held by Black Eyed Peas' I Gotta Feeling, which has racked up a whopping 7.82 million downloads.
This is for a very serious reason.
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