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Beyonce launches House of Dereon in the UK
The singer is bringing her successful fashion line to Britain
Beyoncé and her mother Tina, have decided to launch their fashion brand House of Dereon exclusively at Selfridges stores in September, to coincide with London Fashion Week.
House of Dereon, called after Beyoncé's grandmother, Agnéz Dereon, went on sale in the US in 2006.
The singer and her stylist mother chose the slogan 'Couture.Soul.Kick' to represent the three generations of Beyonce's family.
Couture symbolises Tina's classy style, Soul Agnéz' and Kick symbolises Beyoncé.
The singer can be seen in the House of Dereon's ads, modelling the line.
The music mogul posted the footage from their big day.
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