Georgia May Jagger is new face of Material Girl

Mick Jagger's model daughter to front Madonna and Lourdes Ciccone's fashion label campaign

The 20 year old model, who also stars in the campaign for makeup brand Rimmel, is the latest face of the American line for teens.

Jagger is starring in the Autumn 2012 ads, which have been shot across music venues where Madonna is currently playing as part of her MDNA tour.

Georgia May is the third model to front the Material Girl ad campaigns since the label was launched in 2010.
Former Gossip Girl Taylor Momsen was the very first face of the line, followed by Kelly Osbourne in 2011.

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