Madonna to launch lifestyle label

Singer is working on fashion line for adults

After the success of teen label Material Girl, which she launched with daughter Lourdes, Madonna is starting a line for adults called Truth or Dare.

The new brand will comprise fashion, accessories and fragrances and is aimed at women from the age of 27 to 50.

"Over the past several years" Madonna told fashion website WWD "I have been approached countless times to create my own brand.The timing is right and I have found great partners in Iconix, who can help translate my vision to reality"

The line will be a collaboration with the Iconix Brand Group.

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