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Madonna expands fashion label
Madge's aptly-named 'Material Girl' fashion line will include beauty
The fashion label, which the singer designs alongside her 14-year-old daughter Lourdes, will expand to include a wide range of beauty products.
Nail polish, body sprays, lipgloss and lotions are just some of the ideas thought to be premiering in New York's Macy's next month, with eye-shadows rumoured to be following in September.
Lourdes explained how she loves deciding which products to go with when she spoke with WWD:
"It was so much fun getting to pick all of my favourite scents for the Material Girl body products and lip glosses. The body products have fun names like Wicked Watermelon, Flirty Fruit, Midnight Magnolia and Sinful Sugar. I chose scents that I loved."
Lanie List of the Iconix Brand Group, who have partnered Material Girl on the collection, revealed that although youngster Lourdes has a "very sophisticated eye" that all choices have to be approved by her mother.
She added: "Lola is 14 but she lives in New York City and has a very famous mom, so she has a very sophisticated eye. Lola is here once a month and sometimes more. She brings stuff from her own closet for inspiration. For the bath and body products she probably had 100 scents in front of her. She has a very mature approach to product development.
"Madonna definitely has creative input also. It's a collaboration between the two. If Lola goes to a place with an idea that Madonna doesn't think is appropriate for the brand, she'll veto it. She's a branding expert."
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