Madonna's perfume launch?

Madonna is apparently the next celeb lining up her own fragrance.

The singer is in "serious discussions" to create her own perfume according to reports in America.

Lady GaGa, Jennifer Lopez and David Beckham have all signed up with 'Coty' in the past year to release their own fragrances.

It seems like a natural progression for Madge. Her Material Girl line includes beauty products.

However Madonna fragrance rumours have wafted around for years - is it true this time?

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