Matt Cardle to work with Robbie's svengali

The singer is collaborating with music exec who helped Williams' career

Cardle is being mentored by music business executive Chris Biggs, the man behind Robbie Williams' success.

Biggs was the man who introduced Robbie to songwriter Guy Chambers, and the pair went on to write a string of hugely successful tracks together.

Simon Cowell is said to having enlisted Biggs' help to make sure Cardle 's career flourishes as much as that of previous X Factor winners Leona Lewis and Alexandra Burke .

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