Matt Cardle seeks genuine success

Former X-Factor winner Matt Cardle has said that he is 'desperately' trying to distance himself from the show that made him a star.

The singer songwriter was speaking to Sky News as he launched his debut album Letters.

"It is one of those things. Will Young's done a spectacular job (at distancing himself) as has Leona Lewis. I think you need to have genuine success with your own material that's all."

Asked if the X-Factor had hindered his career he said: "Where you come from is where you come from. People may not take you as seriously as they would have, but it is what it is. That was the way that worked for me."

Run For Your Life is the first single to be released from the new album. It was written by Take That star Gary Barlow, one of this years' new X-Factor judges.

"It was like he was reading my diary. I was praying that I would get on board with it and it turned out that I really did. I have been trying to write a song like that for a long period of time. It is hard to put yourself down like that but Gary nailed it," said Matt.

Cardle sailed to the top of the charts with his first hit When We Collide, a cover of Biffy Clyro's song. He hopes that the new material will be a huge hit too but added that his previous success has put a lot of pressure on him.

"I definitely put a lot of pressure on myself to do well. It is strange, but I think if a new artist gets into the Top 10 it is incredible. If it does not go to number one it is viewed as a failure and that is not fair."

Matt has announced a Highlands & Islands Tour in Scotland later this month to tie in with the new release.

He told Sky: "I wanted to branch out as far as I could and you can't get much further north. The Scots are a brilliant crowd and they really tell you what they think."

(c) Sky News 2011

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