Rihanna launches new drink

Rihanna is becoming the new face of a coconut water drink.

The Barbadons-born singer will appear in a series of TV ads for the drink

Rihanna says, "I grew up in Barbados - so when Vita Coco approached me to help develop a new flavor, I thought we should combine the natural coconut water with fresh tropical fruits - two of my favorite things. It tastes so delicious and reminds me of home!"

She's not the only celeb endorsing the brand - Madonna and Anthony Kiedis from the Red Hot Chilli Peppers' are both investors.

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