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All publicity is good publicity right? These celebrities know all to well that gossip, scandal and even a bit of backlash are all the perfect ingredients for a headline. Whether it's bundles of cash, more twitter followers or a Grammy… Check out the stars who have seen their career soar with a little help from some crazy staged antics.
Even JT succumbed to a clever PR stunt to help promote the second single from his debut solo album 'Cry Me A River' by cashing in on his notorious break-up with teen sweetheart Britney Spears. The world was shocked when the pair, hailed as Hollywood's golden couple, split but Justin worked his heartache into the record. The steamy video featuring a Britney look-a-like, along with lyrics about infidelity left us wondering if Britney had been unfaithful, and the buzz earned the song a Grammy!
Kim Kardashian may be happily married to Kanye West now but it wasn't too long ago she suffered a not so happily ever after when she tied the knot to basketball paler Kris Humphries in 2012. While it's likely she married for love, it's thought her 72-day marriage earned the reality star was given $10 million worth of freebies towards the big day - which was given a two hour reality special on E! - plus an extra $2 million from People Magazine for exclusive wedding photos. Wowzers! Picture: Rex
Shia LeBeouf may have wanted to go unnoticed, but turning up to the premiere of his film 'Nymphomaniac' with a paper bag over his face certainly wasn't the way to go about it. In fact, it only made the press talk even MORE, resulting no doubt in extra publicity for his film. Picture: Getty
'Applause' hitmaker Lady Gaga may have turned heads for all the wrong reasons when she turned up to the MTV Video Music Awards 2010 in a dress made of raw beef, but it certainly won't be forgotten. The controversial dress, designed by Franc Fernandez and styled by Nicola Formichetti, was condemned by animal rights groups and made international headlines, but this didn't stop her from racking up 13 nominations at the ceremony in addition to two grammy wins that year.
The world was given the huge reality check that former Disney star Miley Cyrus was no longer a child star, when she put on a very provocative performance with crooner Robin Thicke at the MTV Video Music Awards 2013. The 'Wrecking Ball' hit-maker made jaws drop when she stripped into a latex bikini and began shaking her stuff on stage sending the internet into overdrive! It was up from there, and she broke two VEVO records for most viewed music video in 24 hours plus a number one album 'Bangerz'.
Kanye may claim his 'selfless' impromptu speech at the 2009 MTV VMA Awards was in defence of Beyonce, but it was a very clever way of bagging a couple headlines for himself too. The hot-headed rapper infamously stormed the stage after Taylor Swift beat the 'Single Ladies' hit-maker to receive the gong for Best Female Music Video and, whilst Kanye received major backlash it kept the press talking for days! All publicity is good publicity right?
If anyone knows how to keep the press talking it's Katie Price. If it's not her scathing comments or relationship dramas then it's her over-the-top outfits which are guaranteed to start a media buzz. The most memorable stunt from the former glamour model came when she arrived on the red-carpet dressed as a pink pony to promote the fifth anniversary of her KP Equestrian range. Whilst the public snorted with laughter Katie laughed all the way to the bank!