And Justin's given his stamp of approval!
'David Beckham Homme'
Becks is set to release a new fragrance for men in September.
The superstar footballer already has a range of scents with wife Victoria but he's decided to release 'David Beckham Homme' with cosmetics brand Coty Beauty.
The senior vice president of global marketing for Coty Beauty, told WWD: "David Beckham Homme is a strategic launch for us and represents a key new orientation for the David Beckham fragrance brand - getting back to the male roots of the brand, enhancing David as an athlete and an aspirational man and building a new pillar to the David Beckham franchise. It brings a lot to Coty Beauty as we don't have many iconic male brands, so this brand is and remains strategic for us. We are ambitious, and we want a new hit."
The scent is rumoured to contain hints of citrus, ginger, pine and fiery pepper; a heart of cashmere wood, leather and rosemary, and a drydown of mahogany wood, patchouli and skin musk.
A TV campaign has been shot and prior its launch in September the fragrance is expected to get its own website too.
The hunky former-footballer took no time in whipping off his shirt (and trousers) for a good cause!
It looks like this Beckham child has got a lot of hard work ahead of him.
One magazine, LOTS of different covers. The iconic magazine are celebrating the many varied faces of our beloved national icon, Beck's.