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David Beckham sets hearts a'fluttering as he attended the H&M store on Regents Street in London to launch his underwear range
David put this picture up on his Facebook Page and wrote "Arrived at the H&M store for my bodywear launch, here's a shot from my perspective..."
David Beckham smiles for his fans and the many photographers
David Beckham strutting his stuff on the H&M catwalk at the launch of his underwear range for the store
The man of the moment David Beckham posing for photographs at the launch of his underwear collection for H&M
David Beckham posing for cameras at the launch of his new underwear range at H&M today
David wrapped up for the event but was he wearing his own line of underwear we wonder?
David Beckham smiling for the cameras at the launch of his underwear collection for H&M
Doesn't he look great on the catwalk?
David Beckham seems proud to put his name to this most intimate of collections
It's not the first time he's seen his name up in lights!