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007 will not be saying his trademark line 'shaken, not stirred' when he orders a drink in Skyfall.
Dutch beer Heineken are sponsoring the new James Bond film, meaning it's no more trademark Martinis for the MI5 agent.
The deal, thought to be in the region of £30 million, will see the Daniel Craig drink the beer in a scene in Skyfall, as well as appearing in an advert for the company.
Heineken USA chief marketing officer Lesya Lysyj said Bond was 'a perfect fit' adding that he is the 'epitome of the man of the world'.
Adele is believed to be recording the theme song for Skyfall, which is set for release in October 2012.