MC Hammer vs Google

The 80's rapper has developed his own search engine to take on the giants of the industry.

The 49-year-old launched his latest project at the Web 2.0 Summit in San Francisco.

He's called it 'WireDoo' and the Can't Touch This star says when users do a search it will lead them to "deeper data" with the engine's slogan: "Search once and see what's related."

It will reportedly bring up several 'vertical' searches all at once, from as little as one key word, showing related topics and searches.

In comparison Google works in a linear fashion, finding the best matches based on a single query, but time will tell if Hammer's venture will be able to compete.

It's currently in its testing phase and no release date has yet been given.

Recently Played Tracks

To listen live, choose your preferred location:

Go

On TV: Heart's Happy Hour Summer!

8am - 9am

Watch heart TV

  • Basement Jaxx Red Alert

    Now

    iTunes

  • Coldplay Viva La Vida

    08:36

    iTunes

  • Beyonce Single Ladies (Put A Ring On It)

    08:33

    iTunes

  • Armand Van Helden You Don't Know Me

    08:29

    iTunes

Pictures On Heart