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Princess Beatrice's hat received more internet searches than Pippa's infamous figure-hugging dress.
The hat not only had it's own dedicated Facebook page but Philip Treacy’s design was sold for more than £80,000 on eBay.
Pippa's stunning white gown also grabbed the headlines but recent reports suggest that the Princess's bizarre head-wear received more searches.
Internet provider AOL published an annual list which showed what that kept us fascinated us in 2011 - including the Royal wedding, which was number one in searches, followed by the fatal Red Arrows crash and the London riots.
The lists were compiled from more than one billion searches on AOL UK.
Dressed to impress: However, Pippa's dress is beaten in internet searches by Beatrice's hat.