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Emma's releasing an exclusive children's and baby clothing line with Argos.
The collaboration is the first of its kind for both Argos and Emma, which will see the clothing range available in store and online from January 2012.
Mother of two Emma has been working hard on the 99-piece collection for girls and boys aged newborn to 10 years old.
"As a Mum myself I’m forever searching for fun and fashionable clothes for my boys, that are comfortable and practical too – clothes they really want to wear", Emma explained.
"Working with Argos has given me the opportunity to create exactly that! I’ve worked hard on every piece in the range; the designs, colours, fabrics, prints and cuts and I’m so proud of the outcome".
Designs for the collection have been heavily influenced by Emma’s own family and life, such as her four year-old son Beau's inspired skull and cross-bone t-shirts.
Cute prints of their dogs appear on some of the gorgeous party dresses for girls and Emma’s love for music is even reflected in guitar print hoodies in the boyswear range.
Emma was delighted to announce her own range, saying it's fulfilled a long lasting wish and also keeps up her working relationship with Argos going.
"As a child I modelled for Argos and featured in the catalogue several times so it’s great to make a return appearance, this time with my own range, it’s something I’ve always wanted to do."
The collection will be available from January 2012, and you can check out a very young Emma below, featuring in the Argos catalogue back in 1980 as well as another shot of her upcoming clothing range: