Winter Wonderland Darlene Love
Give some people and inch an they'll run a mile... Well at least that's what happened to Tom Daley when he asked fans to "personalise" his cover art. Unfortunately, the results wasn't what he was expecting...
Tom Daley was trending for all the wrong reasons this week after the internet made a mockery of the #CoverDaley hashtag.
The Olympic diver asked his 2.5m Twitter followers to "personalise" his latest Adidas campaign to be in with a chance of winning the competition.
Hi everyone! I would like your help designing my cover photo. Who’s up for it? #COVERDALEY— Tom Daley (@TomDaley1994) April 1, 2016
What could possibly go wrong eh?
Obviously it didn't take long for the internet to spot the comedic potential, and before you know it Twitter exploded with photoshopped memes quicker than you can say "VIRAL."
Pictures of Tom sitting on the loo, hugging a topless Vladimir Putin, and enjoying a tinny outside a local Greggs bakery were just some of the more hilarious spoofs that had us crying into our cuppa tea!
Take a look!
— Visit Wakefield (@Visit_Wakefield) April 2, 2016
One fan even offered Tom a stark warning by alluding to the potential PR disaster that was about to ensue.
Next time Tom, how about you leave the designing to the professionals?