WATCH: 'This Morning' Fans Love This Adorable Boy Who Enjoys Wearing Makeup

Holly was clearly enamoured with 12-year-old Rueben De Maid.

Rueben

Telly fans found themselves cooing at the screen during today’s episode of This Morning , as one adorable little boy discussed his love of make-up.

The unselfconscious youngster told Holly: “I love putting on make-up… I do make-up for the art, I don’t do it to cover up my skin.” What a fantastic attitude!

12-year-old Reuben de Maid, from Llandaff, Wales, is something of a star-in-the-making, as he has appeared on Ellen  and the American children’s talent show Little Big Shots  (which now has a UK counterpart hosted by the inimitable Dawn French). On both occasions he showed off his talent by singing beautifully, drawing comparisons to glam pop star Adam Lambert.

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11 year old boy who likes to wear make-up

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Concerned Holly Willoughby explained that “people will say, ‘Is it because of insecurity, are you hiding, is it a mask you’re putting on?” Ruben replied: “It’s more art. I love putting it on. I love art in school, I love studying art.”

He added: “And make-up is art.” A young David Bowie couldn’t have put it better himself!

 

 

The cheeky chappie admitted that although he’s not supposed to wear make-up at school, due to the code of conduct enforced by his teachers, he manages to find a sneaky way to indulge his passion. Ruben’s a rock’n’roll rebel after all.

READ MORE: This 8 Year Old's Rant On 'Sexist' Kids Clothes Will Leave You Feeling Epic

Yet this devil-may-care attitude hasn’t made life easy for the brave youngster, as his unique appearance has attracted the unwanted attention of bullies. He said on Ellen  earlier this month: Before I used to get bullied a lot, I had friends but not a lot and in my drama group I used to get hit, punched and kicked.”

 

 

The thousands of fans who watch Rueben’s YouTube videos, though, think he’s nothing less than a hero. In one clip, he belts out Rihanna’s ‘Love On The Brain’, a performance that has been enjoyed by more than 34,000 viewers.

Keep up the good work, Rueben!

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