Window Bra Fittings

Debenhams is hoping to help women over the embarrassment of having bras fitted - by measuring women in its window displays.

Debenhams is hoping to help women over the embarrassment of having bras fitted - by measuring women in its window displays.

Debenhams claimed embarrassment is causing 85% of the female population to wear the wrong sized bra because they are too shy to be measured.

Bra fittings will also be streamed live on Debenhams' Facebook page.