Check out who's clinched the award for our favourite fashion moment of the day!
Would You Buy 24 Carat Gold Eye Mask To Make You Look Younger?
How far would you go to get that glowing complexion, that youthful glow?
The latest craze to hit the celebrity beauty frontline are these 24 carat eye masks, infused with collagen which claim to get rid of dark eye circles and eliminate puffiness.
Actress Jessica Alba, British model Rosie Huntington-Whitely and Australian model Simone Holtznagel have all posted snaps of them wearing the gold masks.
The patches are made by Lonvitalité, with the aim of replenishing moisture and collagen under the eye, helping you get rid of the 'day-after' look.
And it's not too expensive either, at around £17 per pack of six, so it's something we can enjoy too!
Rosie Huntington-Whitely has praised the gold eye masks. Picture | Instagram
Is this something you'd do? Or is this just beauty madness?
Let's face it, nothing beats old school Hollywood glamour...especially when it's given a modern twist!
Take a look at these stars before and after the stylist's touch.
Men's beauty regimes are nothing like women's. They need to be hassle free and reliable.
Singer Ciara blows competition out of the water with her incredible monochrome dress at the AMAs 2016.
Heart Beauty has trialled three different ways to keep your brows in check - and here are the results.
Gigi Hadid, Michelle Keegan, Cheryl Fernandez-Versini, Jennifer Lopez, Lady Gaga and Drew Barrymore ditch the makeup and go for a natural look.
We take a look at what 10 icons say about beauty and look at how this can work for you.
Deposit £10 to get a £40 Welcome Bonus - That's £50 to play bingo, slots and more!*
Over 50 tracks to make you feel-good. New album out now...