Florence Welch is new face of Gucci

The flame-haired singer new muse of Italian fashion house

Florence + The Machine has just landed the new campaign for high-end fashion brand Gucci.

Gucci's creative director, Frida Giannini , bumped into the singer at this year's Grammy Awards and was so inspired by her look she designed the entire Autumn/Winter collection with the redhead in mind.

Welch on her part has been a fan of Gucci and has often worn their gowns at red carpet events.